How to give an effective speech in the company

Brian O'Connor Leggett, professor of Managing People in Organizations at IESE, has always been interested in the use of rhetoric in business management.

Thus, in his article "Introduction to Corporate Speech Making" ("Introduction to corporate speech") offers a number of tips for the less loquacious executives. 

1) The Golden Rule: know the audience If you have to give a speech to shareholders of a software company, not tell them about the technical characteristics of the new programs. Concentrate, however, cost and performance. 

2) Best without jokes The first six or eight sentences can elevate or sink a speech. Thus, the first paragraph should catch the listeners. many tend to start with a joke. But while humor is a useful method for a wedding, look for the easy laugh may not be the best tactic for a business meeting carra dog. Instead, it is recommended that juicy personal anecdotes or real business stories with you can easily identify the audience. 

3) Affirmation without being overbearing leadership is essential to reaffirm the credibility of personal leadership to the audience. But do not overreach. A speech that begins with a pompous "I have a dream ..." (Martin Luther King) can end a nightmare. Avoid this kind of quoting the great orators of history but avoiding traps imitate. way, you you can keep the same level of the audience without putting on airs with a misplaced grandstanding. 

4) Stay focused The key to writing good speeches is to stick to a single topic. The effectiveness depends on having a consistent thread that the audience can follow. This thread helps the audience better remember the words of the speaker. 's, although common in emotional speeches, inspirational quotes are not always necessary; should be used sparingly and in a way that would be in harmony with the plot. Speakers can also use "boosters" to lead the audience back to the core argument of the speech. George W. Bush frequently repeated words like "terrorist" to that all Americans have always present what are the substantive concerns of the chair. Ultimately, these tips can be extremely useful to put into words a vision to mobilize members of the organization