In the market environment we are in, is seen as very necessary need to be "loved" by our customers.
This posed a unique behavior of human beings, is transferable to establish the relationship with our client from a business perspective to get an outstanding competitiveness. Love of our clients and their passion for our business or company will succeed respecting these reasons that we want to do, these are central to that goal of being loved:
Love your company customer (unrequited love)
Generosity in your relationship with the client (that generosity is ultimately translate into profitability for the company). Be patient to achieve customer love.Do not be selfish and think only of your organization
Their products are gifts that meet customer tastes
This product is important, but it is much more, the magic that is capable of creating about that product to the customer is attracted by its acquisition (that is diametrically opposite to fool the customer)
The more thought, personalized, customized, adapted, is the product for the customer, you'd love the customer. The more ingenious, innovative, attractive, affectionate dramatize the process of purchasing the product or service (sales process), generate better customer perception that "gift" that your company makes it
Establish system of objective information in real time to know the wishes of his client, and the changing tastes of the (organizational programs active listening). Ask directly to the customer.
For a long time it takes in a loving relationship with your client, do not forget that there are ways that surprise or otherwise without pleasant surprises that relationship lose strength and results, but above all do not forget that a customer does not make the mistake of treat him as a friend
Their workers also love the customer (without this condition is impossible to earn the love of the client, so that development will be necessary in terms of policies, strategies, actions and goals rrhh really geared to treat the worker as an internal customer of our company and consider the customer to purchase our products as our real boss)
Customer loyalty is a must win, this will not look out what your company offers inside. Likewise your enterprise does not betray his client with another different profile, at least not with the same brand (loyalty policies to conform to that we want to love us)
Your company must be highly valued by the community (RSC concern). No one will love you if you do not feel proud of your organization
Your client has to show off your company, your company has to promote behaviors that encourage you to keep talking about your organization from meeting with this will have the best vendors in the street imagines
Everything in your business must be geared to generate love for the company customers (creating value for the customer)
Your company image is to be the taste of the customer who loves you. It must be as you would like the client to be
Make sure when searching for someone else who also loves the company, this new client does not generate jealousy and confusion in those who already love us, we may lose
The world is complex feelings of love and more, so it is important to keep continuously and last aim to keep the spark alive that love
Fight hard to maintain that relationship with the customer who loves you, even when you stop wanting for what has changed the conditions of the client or his, not insist that relationship is lost and must be prepared to establish other of the same value and but the same premises with other customers
All who love him do not want him therefore, be able to maintain that value to each of its customers
A client to love your company must be sure of two things: a love that deserves; the second that there is no one better than love in the world
Do not be afraid to tell the client I LOVE YOU, will say that their behavior towards him in their treatment, their problems, their expectations
Remember finally that love is something that is given, which is not required. Your company will always be the weakest part of the relationship is why we must be constantly alert to the client decides to continue to love.
All these reasons for 'love us' and are passionate about our business, are essential to establish lasting customer relationships, neglecting some of it, or in the worst cases of neglect it, will definitely be the most that aspire obtain the client is a little love, that nothing will be a solid market competitiveness. Without love there is no future
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